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Don't love the first 7 days? Walk away and owe nothing.

Turn the content you've already created into a LinkedIn presence that puts you in front of the biggest buyers in your space, grows your email list, and brings in customers

For coaches, consultants, creators, and expert-led founders doing $1M+. We take the long-form content you already make (videos, podcasts, webinars, courses, or blog posts) and run your LinkedIn and email for you. It takes 2 hours or less per month of your time.

Trusted by 100+ expert-led businesses

$20M+

Client revenue driven

500K+

Followers built for clients

100+

Clients served

1,000s

Sales calls booked

Clients include

LeftClickAIGradeFATJOEPGA

Up to 2 hours a month ✦ Build authority ✦ Own your audience ✦ Create demand ✦
Proof it works

Hear It From Founders Like You

Landed enterprise customers
“We got a couple really big enterprise customers through Matt and his posts, and it created a lot of buzz and credibility in our industry. They're easy to work with, flexible, and a great partner.”
Mac BolakFounder
Got customers + reconnected with industry leaders
“They coached ideas out of me and turned the best parts of my interviews into social posts that sounded like my writing voice at its best. The posts didn't just get customers, they even helped me reconnect with people like Paul Graham.”
Andrew WarnerFounder, Mixergy
The problem

Your content is great. It's just not where your best buyers are.

01

You're missing authority on the platform where business gets done

Read more +

You've built an audience with your videos, podcast, webinars, courses, or blog. But the founders, executives, and decision-makers who can pay for what you sell spend their workday on LinkedIn, and right now they aren't seeing you there.

02

Someone else is becoming the go-to expert in your space

Read more +

LinkedIn has over a billion members, and only a small share of them post regularly. The experts who show up every day become the names people in their industry know, follow, and buy from. Every week you're absent, that spot goes to someone else.

03

Your audience isn't turning into enough revenue

Read more +

Whether you've built an email list or a big following, most of that attention just sits there. Your list hears from you inconsistently, with few clear reasons to click or buy. And the attention you earn on social fades within a day unless something captures it. Either way, you're leaving money on the table with people who already know you.

We help you reach more buyers on LinkedIn and grow an email list you own, without taking more time from you.

The 90-Day Authority & Inbox Engine

Here's how we fix it.

  1. 01

    Take your content and find the best bits

    You already make videos, podcasts, webinars, courses, or blog posts. We pull out your best ideas, stories, and frameworks so nothing good goes to waste.

  2. 02

    Publish where your buyers are

    We put five posts a week on LinkedIn in your voice, where buyers can see them. Then we use newsletters and giveaways to turn attention into subscribers (and revenue).

  3. 03

    Grow and profit!

    Together, LinkedIn and email help you find and win new customers.

Results

THE RECEIPTS.

Real clients. Real numbers. Same system.

$650K
Black Friday launch

Helped execute a $650,000 Black Friday email launch.

Dickie Bush & Nicolas Cole

$400K+
From email alone

330+ customers closed from email. Meanwhile LinkedIn grew from 9,000 to 60,000+ followers and fed 15,000+ new subscribers into a list now past 50,000. Best month: close to $100K from email alone.

Nick Saraev, Creator & Founder

200+
Sales calls in one month

200+ sales calls booked in a single month from email.

PGA

$6M/YR
Inbound from content

From $25–30K a month to $6M a year over 4 years. Social still drives about $200K a month: 3–4 new clients at a $50–70K lifetime value. Even acquisitions came in through social.

Bookkeeping & fractional CFO firm

$91K
In one month from X

8 deals closed in the first month, and $600K+ in attributable revenue in 11 months.

Johnny Robinson, Founder, Home Service Academy

$0 → $2M/YR
In 18 months

Launched a SaaS from zero to $2M a year. One post alone drove several hundred thousand dollars in sales.

Fractional CFO & SaaS founder

ENTERPRISE DEALS

Landed several large enterprise customers through LinkedIn.

Mac Bolak, CEO, Panoptyc

10% → 35%

Email open rate in about three weeks, with inbound leads following.

Gabriel Atkinson, Founder

500 → 3,500

Followers in three months, plus an $11K deal and $3–7K/month retainers.

Michael Galvin, B2B Founder

PODCAST → CUSTOMERS

Turned years of interviews into posts in his voice that brought in customers.

Andrew Warner, Founder, Mixergy

10K → 20K

Followers on X in 9 months, then hired in-house to keep it running.

CEO, 9-figure education company

1.2K → 8.5K

LinkedIn followers. Her posts went from 1–2 likes to major CEOs commenting, and colleagues now see her as one of the leading voices in her industry.

Executive, national non-profit

$600K+

Email revenue in 9 months

Creator

$20K+ IN 3 DAYS

Cash collected from an upgrade campaign

Creator

3,000+

New email subscribers in one month from a new email course

Creator

Why LinkedIn

The one social platform built for business.

1B+

members on LinkedIn

4 in 5

members drive business decisions, according to LinkedIn

A tiny share

of members post regularly, so consistent experts stand out fast

On LinkedIn, talking about your business isn't an interruption. It's the reason people are there. Your buyers are already scrolling it during the workday, and very few experts in any niche show up consistently. LinkedIn gets you in front of new buyers. Email keeps them. Together, LinkedIn and email attract and convert new prospects.

What you get

Everything we handle for you.

LinkedIn

  • LinkedIn Profile Optimization

    Position your profile to clearly communicate who you help, how you help them, and what they should do next.

  • Category Positioning

    Clarify the market you want to own and the ideas you want to become known for.

  • Voice Calibration

    Establish your tone, opinions, point of view, and writing style so the content sounds like you.

  • LinkedIn Content System

    A steady mix of authority-building posts and calls to action, built from your existing expertise. Five posts a week, Monday to Friday.

  • Custom Media

    Supporting graphics and visual assets that improve attention and comprehension.

  • Consistent Publishing

    Publish your content consistently so your expertise reaches more of the right people over time.

  • Monthly Viral GiveawaysBonus

    One giveaway a month, built to grow your followers and your email list. Weekly if you already have a library of lead magnets.

  • Welcome DMsBonus

    Welcome new connections and guide them to your newsletter and best next step.

Email Marketing and Audience Nurture

  • Two Email Newsletters Per Week

    Deliver consistent value, maintain audience engagement, and create regular opportunities to take action.

  • First-Month Revenue Sequence

    Your first month includes one custom sequence built around your biggest opportunity. That could be a welcome sequence, annual upgrade, abandoned call, or other campaigns.

  • List Reactivation SequenceBonus

    If your list has gone quiet, we run a re-engagement sequence in your first month to wake it up before we start selling to it.

  • Newsletter Opt-In Page

    No sign-up page yet? We build one, plus the strategy for getting your LinkedIn traffic onto it.

  • Email Automation Setup

    We build the automations behind every sequence and flow, inside the email platform you already use.

  • Email Voice Calibration

    Your emails get the same voice work as your posts, so they read like you wrote them.

Strategy and Performance

  • Monthly Strategy and Content Call (Optional)

    Review priorities, upcoming opportunities, content direction, and campaign needs.

  • Monthly Performance Reporting

    A clear monthly report on audience growth, list growth, engagement, traffic, and revenue.

Who this is for

Built for coaches, consultants, creators, and expert-led founders doing $1M+

  • Already have a valuable offer
  • Already make long-form content (videos, podcasts, webinars, courses, or blog posts)
  • Already have 5,000+ email subscribers or 20,000+ followers across your social platforms
  • Want more qualified demand
  • Have a founder or expert worth making visible

If you're after random viral posts or cheap content volume, we're probably not the right fit.

The first week

Don't love the first 7 days? Walk away and owe nothing.

Your 7 days start on your kickoff call. We aim to have your first posts ready so we can review them with you live, get your LinkedIn login, and make sure everything gets scheduled. In your first week you get:

  • 5 LinkedIn posts, written in your voice
  • An outline of the main changes we'll make to your LinkedIn profile
  • An outline of your first email sequence
  • Your high-level newsletter plan
How to get started
  1. 01
    Apply.

    Fill out the short application.

  2. 02
    Book and show up to your call.

    Book a time right after you apply, then join the call.

  3. 03
    We confirm you're a fit.

    We only take on businesses we're confident we can help, so we decide together on the call.

  4. 04
    Your first 7 days start at kickoff.

    Don't love it? Walk away by day 7 and owe nothing.

If you don't love it in the first 7 days, walk away and owe nothing. If you keep going, your 90 days begin.

Founder voices

What Our Clients Say

Built a consistent LinkedIn channel
“Before, I was doing LinkedIn kind of ad hoc and without a real strategy. Now I've got a process, consistency, and an actual channel for my business.”
Joe DaviesFounder, FATJOE
Captured his unique voice
“Matthew captured my extreme, unique voice in a way that was just way better than I could say it, but still sounded like me. It was worth every minute and every dollar.”
Ben WardAgency Founder
500 to 3,000+ followers + big leads
“He absolutely nailed a very specialised niche and made it all feel easy. In three months, he took my account from 500 followers to over 3,000 and brought in big leads too.”
Michael GalvinB2B Founder
Drove conversions and app traffic
“Matthew and his team were super professional and fantastic through a really busy YC period. Their weekly calls and content helped drive conversions and traffic to our app.”
James HeaneyFounder
Found their brand voice
“The team has been amazing, really responsive to feedback and great at iterating with us. They helped us figure out who we are and how we talk about it.”
Alex KrugerFounder
10% to 35% open rate + inbound leads
“Working with Matthew was the most impactful decision I made for audience growth and inbound leads. Within about three weeks, he got our open rate from 10% to 35%, and people started reaching out to us.”
Gabriel AtkinsonFounder
More demand than they can handle
“Think we might have to go to a waitlist, we're swamped”
Fractional CFO Firm
4 agreements in 2 days
“Sent out two agreements yesterday. Sending out two more agreements today. Both coaches with 1M+ social media followers.”
Anonymous Client
Ultra-specific advice that gets results
“He gives ultra specific advice that not only fits my unique needs, but actually gets results.”
Alex Lenox
Nailed it with almost no context
“You did an amazing job with almost no context. Very very impressive.”
Founder with 10M Followers
More leads than they can handle
“More leads than I can handle”
Anonymous Bookkeeping Firm
Gamechanger for qualified leads
“Working with Matthew has been a gamechanger to bringing in qualified leads.”
Ben Kelly
Who's behind this

Meet the Founders

Matthew Brown, Co-founder of Cracked Marketing

Matthew Brown

Co-founder
  • 50,000+ readers across email and social.
  • Co-founder of Cracked Marketing, a LinkedIn and email ghostwriting agency. 100+ clients.
  • 500,000+ client followers, 100,000+ email subscribers, and $15M+ in revenue driven for clients at his first agency.
Daniel Bustamante, Co-founder of Cracked Marketing

Daniel Bustamante

Co-founder
  • 50,000+ readers across email and social.
  • Co-founder of Cracked Marketing, writing done-for-you email for top creators and founders.
  • Ex-CMO of Premium Ghostwriting Academy, which scaled past $20M in revenue with email as the core driver.
Unfiltered

STRAIGHT FROM THE DMS.

Real messages from clients. Names blurred where they asked us to keep it quiet.

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How we work

One new client onboards each Monday.

We bring on one new client each Monday so every engagement gets our full attention. Apply now to see if you qualify for the next kickoff. If this Monday's spot is taken, we'll look at you for the following one.

Common questions

FAQs

Do I need an existing audience?

Yes. To qualify, you need at least 5,000 email subscribers or at least 20,000 followers across your social platforms (YouTube, X, Instagram, a podcast, and so on). You also need a library of content and expertise we can work from. We don't build audiences from zero.

How much time do I need to commit?

Up to 2 hours a month after the first month, and for a lot of our clients it's much less than that. Some spend about 10 minutes a month. The first month takes a bit more while we calibrate your voice. You bring the expertise, opinions, and approvals. We handle the writing, publishing, email, design, and reporting.

extremely low friction, very hands-off
Nick Saraev
How does the first week work?

Your first 7 days start on your kickoff call. We aim to have your first posts ready so we can review them with you live, get your LinkedIn login, and make sure everything gets scheduled.

During the first week you get 5 LinkedIn posts written in your voice, an outline of the main changes we'll make to your LinkedIn profile, an outline of your first email sequence, and your high-level newsletter plan.

If you don't love it, walk away before day 7 and you owe nothing. If you keep going, your 90 days begin and payment starts after the first week.

Is there a minimum commitment?

Yes. After the first week, the engagement runs for 90 days. Authority and audience build up over time with consistent work, so we don't offer month-to-month.

Do you guarantee follower or revenue numbers?

No. Those numbers depend on things we don't control, like your offer, your market, your audience, and your sales process. What we can promise is that you'll see real work in your first 7 days, and you can walk away and owe nothing if it's not a fit.

When will I see the first work?

On your kickoff call, where we aim to review your first posts with you live. By the end of the first week you'll have 5 LinkedIn posts, plus outlines of your profile changes, your first email sequence, and your newsletter plan. Email writing starts once your 90 days begin.

Who will I work with?

A dedicated strategist, writer, and creative team, led by the two co-founders. Matthew leads LinkedIn strategy and positioning, and Daniel leads email. Both stay involved in quality control. You provide the expertise and approvals that keep it accurate and in your voice.

What is included?
  • LinkedIn profile optimization
  • Category positioning
  • Voice calibration
  • Five LinkedIn posts a week, written and published for you
  • Custom media
  • Monthly viral giveaways (bonus)
  • Welcome DMs that point people to your newsletter (bonus)
  • Two email newsletters a week
  • One custom revenue sequence in your first month
  • A list reactivation sequence, if your list needs it (bonus)
  • A newsletter opt-in page, if you don't have one
  • Email automation setup
  • Email voice calibration
  • Monthly strategy and content calls (optional)
  • Monthly performance reporting
Do I need to buy both LinkedIn and email?

No. You can start with LinkedIn alone, email alone, or both. Most clients choose both, because LinkedIn brings in new attention and email turns more of it into revenue. We'll walk through the options and pricing on your call.

Which email platform do you work in?

Whatever you already use, so there's nothing to migrate. We know Kit best, with beehiiv a close second. You give us access, and we write, build, and schedule everything there.

Do I approve emails before they send?

Yes. Nothing goes to your list without your sign-off. Each week's emails come in the same batch as your LinkedIn posts, with a couple of days to review.

How big does my email list need to be?

You need either 5,000+ email subscribers or 20,000+ followers across your social platforms. If you have the list, we start by getting more out of it. If you have the followers, we point that attention at your newsletter so the list grows quickly. If you have neither yet, we're probably not the right fit.

Will two emails a week burn out my list?

Not if they're worth opening. Most of them are value-first, built from ideas your audience already likes, with a clear next step for anyone who's ready. We watch opens, clicks, and unsubscribes every week and adjust if the numbers tell us to.

I already send a newsletter. Do you replace it?

Usually, yes. Most of the founders we talk to know their newsletter could be doing a lot more for them: it goes out inconsistently, or it doesn't drive many clicks or sales. So we take it over and optimize it. You keep the name, the audience, and the voice, and we handle the writing, building, and sending. If you'd like to keep writing part of it yourself, we can work around that.

Will the emails sound like me?

Yes. Your emails go through the same voice calibration as your LinkedIn posts, and they're built from your own content and interviews, so the ideas and the phrasing are yours.

Matthew captured my extreme, unique voice in a way that was just way better than I could say it, but still sounded like me. It was worth every minute and every dollar.
Ben Ward
Ready to get more out of the content you've already made?

Apply to Start Your First 7 Days

Tell us about your business, your content, and your goals, and we'll let you know if we're a fit. If you don't love the first 7 days, walk away and owe nothing.

Cracked Marketing